Test Bank for Marketing Management Knowledge and Skills 11th Edition by J. Paul Peter,‎ Jr. James H. Donnelly

This is complete Test Bank for Marketing Management Knowledge and Skills 11th Edition by J. Paul Peter,‎ Jr. James H. Donnelly

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Product Description

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Marketing Management knowledge and skills 11th Edition by Peter Donnelly Test Bank

Test Bank for Marketing Management Knowledge and Skills 11th Edition by J. Paul Peter,‎ Jr. James H. Donnelly

Table of content

SECTION I Essentials of Marketing Management
Part A Introduction
Chapter One: Strategic Planning and the Marketing Management Process
Part B Marketing Information, Research, and Understanding the Target Market
Chapter Two: Marketing Research: Process and Systems for Decision Making
Chapter Three: Consumer Behavior
Chapter Four: Business, Government, and Institutional Buying
Chapter Five: Market Segmentation
Part C The Marketing Mix
Chapter Six: Product and Brand Strategy
Chapter Seven: New Product Planning and Development
Chapter Eight: Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing

Chapter Nine: Personal Selling, Relationship Building, and Sales Management
Chapter Ten: Distribution Strategy
Chapter Eleven: Pricing Strategy
Part D Marketing in Special Fields
Chapter Twelve: The Marketing of Services
Chapter Thirteen: Global Marketing
SECTION II Analyzing Marketing Problems and Cases
SECTION III Financial Analysis for Marketing Decisions
SECTION IV Internet Exercises and Sources of Marketing Information
Part A Internet Exercises
Part B Internet Sources of Marketing Information
SECTION V Marketing Management Cases Case
Group A Market Opportunity Analysis Case
Group B Product Strategy Case
Group C Promotion Strategy Case
Group D Distribution Strategy Case
Group E Pricing Strategy Case
Group F Social and Ethical Issues in Marketing Management
SECTION VI Strategic Marketing Cases
SECTION VII Developing Marketing Plans

Product details

Language: English
ISBN-10: 0077861051
ISBN-13: 978-0077861056
ISBN-13: 9780077861056

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