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Product Description

McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assign ables make assignment management and reporting easy.

Solutions manual for Marketing 1st Edition by Hunt Mello

Solutions manual for Marketing 1st Edition by Hunt Mello

Table of content

Chapter 1 Why Marketing Matters to You
Chapter 2 Strategic Planning for a Successful Future
Chapter 3 Analyzing Your Environment
Chapter 4 Marketing Research
Chapter 5 Knowing Your Customer
Chapter 6 Developing Your Product
Chapter 7 Segmenting, Targeting, and Finding Your Market Position
Chapter 8 Promotional Strategies
Chapter 9 Supply Chain and Logistics Management: Adding Value for Your Customers
Chapter 10 Pricing for Profit and Customer Value
Chapter 11 Building Successful Brands
Chapter 12 Managing Your Customer Relationships
Chapter 13 Social Responsibility and Sustainability
Chapter 14 Measuring Marketing Performance

Product details

Language: English
ISBN-10: 0077861094
ISBN-13: 978-0077861094
ISBN-13: 9780077861094

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