This is completed downloadable of Test Bank for Consumer Behavior 6th edition by Wayne D. Hoyer,‎ Deborah J. MacInnis,‎ Rik Pieters

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Product Description:

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Test Bank for Consumer Behavior 6th edition by Hoyer MacInnis Pieters

Test Bank for Consumer Behavior 6th edition by Hoyer MacInnis Pieters

Table of contents:

Part 1: An Introduction to Consumer Behavior
1. Understanding Consumer Behavior
Part 2: The Psychological Core
2. Motivation, Ability, and Opportunity
3. Exposure, Attention, and Perception
4. Memory, Knowledge, and Comprehension
5. Attitudes Based on High Effort
6. Attitudes Based on Low Effort
Part 3: The Process of Making Decisions
7. Problem Recognition and Information Search
8. Judgment and Decision Making Based on High Effort
9. Judgment and Decision Making Based on Low Effort
10. Post-Decision Processes
Part 4: The Consumer's Culture
11. Social Influences on Consumer Behavior
12. Consumer Diversity
13. Household and Social Class Influences
14. Psychographics: Values, Personality, and Lifestyles
Part 5: Consumer Behavior Outcomes and Issues
15. Innovations: Adoption, Resistance, Diffusion
16. Symbolic Consumer Behavior
17. Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Product details

Language: English
ISBN-10: 1133435211
ISBN-13: 978-1133435211
ISBN-13: 9781133435211

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