This is completed downloadable of Test Bank for Global Marketing 7th Edition by Warren J. Keegan, Mark C. Green

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Product Description:

The excitement, challenges, and controversies of global marketing.Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Download Test Bank for Global Marketing 7th Edition by Keegan Green

Download Test Bank for Global Marketing 7th Edition by Keegan Green

Table of contents:

Part 1: Introduction

Chap 1: Introduction to Global Marketing

Part 2: The Global Marketing Environment

Chap 2: The Global Economic Environment

Chap 3: The Global Trade Environment

Chap 4: Social and Cultural Environments

Chap 5: The Political, Legal, and Regulatory Environments

Part 3: Approaching Global Markets

Chap 6: Global Information Systems and Market Research

Chap 7: Segmentation, Targeting, and Positioning

Chap 8: Importing, Exporting, and Sourcing

Chap 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Part 4: The Global Marketing Mix

Chap 10: Brand and Product Decisions in Global Marketing

Chap 11: Pricing Decisions

Chap 12: Global Marketing Channels and Physical Distribution

Chap 13: Global Marketing Communications Decisions I: Advertising and Public Relations

Chap 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Chap 15: Global Marketing and the Digital Revolution

Part 5: Strategy and Leadership in the Twenty-First Century

Chap 16: Strategic Elements of Competitive Advantage

Chap 17: Leadership, Organization, and Corporate Social Responsibility

Product details

Language: English
ISBN-10: 0132719150
ISBN-13: 978-0132719155
ISBN-13: 9780132719155

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Test Bank for Basic Marketing Research 7th edition by Churchill Brown Suter

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